We want to help bring hope to the millions of people battling breast cancer. This is a cause that matters, and because it matters to Gorton's we have turned our small regional program supporting breast cancer awareness into a national campaign reaching across North America. We added pink to the packaging of five of our top-selling items to promote awareness, and hope that it will help contribute to the fight against breast cancer.
Together with our Canadian company BlueWater Seafoods, and our retail partners, we have donated close to $200,000 to the cause. The organizations benefiting from our campaign include Susan G. Komen, the National Breast Cancer Foundation, and Willow, a Canadian breast cancer organization providing emotional support to anyone touched by breast cancer.
You will see our custom pink packaging on grocery store shelves throughout the fall months, and can look for special offers during October in support of the program.
For more information about breast cancer, you can visit the American Cancer Society website click here.