If you choose not to provide Personal Information on this site or offline, you may not be able to do certain things, like access particular areas of the site, enter a sweepstakes or contest, or send us e-mail.
Collection of Personal Information
How We Use Your Information
When you supply Personal Information at this web site or offline, it will be used for the express purpose for which it was collected (e.g., to enter you in a sweepstakes). It may also be used, with your consent, to contact you regarding other products, or Gorton’s related information, which may be of interest to you. At any time, however, you may opt out of such future contact. (See “Who to Contact” below.)
In the course of doing business, we employ other companies and individuals to perform a variety of functions on our behalf. For example, we hire agencies to help administer consumer promotions, to analyze data, to fulfill orders you place, and to provide customer service. These agents may have access to personal information if it is needed to perform their functions for Gorton’s; however, they are prohibited from using it for other purposes and they are required to maintain the information in confidence.
We will not sell, trade, rent or give individually identifying information to third parties. At times we may provide Personal Information and aggregate statistics about our visitors, database entries, web traffic patterns, and related site information we collect on our web site to selected vendors or third parties to analyze solely to help us improve our products and our web sites. Finally, please note that we will release your Personal Information if required to do so by law, or by search warrant, subpoena or court order.
Other Information We May Collect On Our Site
In addition, we are constantly trying to improve how we promote our web sites. To help us do this, we may measure the effectiveness of our web presence by determining what you clicked on to get to our site.
Site measurement statistics may be used to personalize your web site experience, as well as to evaluate – anonymously and in the aggregate – statistics about usage of the web site. Information about your computer, such as your IP address (a number assigned to your computer whenever you surf the Internet), the type of Internet browser you are using and the type of computer operating system you are using may also be collected and linked to your Personal Information. This is to ensure that our web sites present the best web experience for visitors, and that they are an effective information resource.
Some of the pages you visit may also collect information through the use of pixel tags (also called clear gifs) that may be shared with third parties which directly support Gorton’s promotional activities and web site development. The information collected through the use of these pixel tags is not, however, personally identifiable, although it could be linked to your Personal Information.
Finally, we may supplement the information that you provide us with other information that we receive from third parties. We do this for marketing purposes in order to provide more targeted products and services to meet your needs.
At the Gorton’s website, users are told that they must be 13 years or older before sending Personal Information. Users under age 13 should not submit any Personal Information to us.
Security of Information
We take reasonable precautions to keep your Personal Information secure. All personally identifiable information is subject to restricted access to prevent unauthorized access, modification or misuse.
Changes in Our Policy
Who to Contact
If you don’t want to be contacted in the future or would like us to correct or update your Personal Information in our records, please email us with your request at firstname.lastname@example.org.