GORTON’S SEAFOOD LAUNCHES SOUTHERN STYLE SHRIMP
GLOUCESTER, Mass. (October, 2022) – Gorton’s Seafood, one of the nation’s leading seafood
producers, is adding an exciting new option to its shrimp portfolio this fall with the introduction of
Southern Style Shrimp. The product launches at select customers this fall, expanding to national
distribution in early 2023. Gorton’s Southern Style Shrimp will be available in a 9.2-oz. box for a
suggested retail price of $6.99.
Made with a new and deliciously crunchy coating that’s packed with a tasty combination of buttermilk,
pepper and southern-inspired herbs and spices, Gorton’s Southern Style Shrimp provides consumers
with a great tasting, more indulgent option that’s perfect for game day snacks, holiday appetizers,
salad toppers, and more.
Tapping into popular consumer taste preferences, Gorton’s Southern Style Shrimp was conceived as
a result of the well-known rise of the ‘Chicken Sandwich Wars.’ In 2019, fast food chains began
launching or refreshing their own versions of southern-inspired fried chicken sandwiches – each one
rivaling the next. Today, the trend continues to expand across a variety of restaurant and grocery
categories, with a flavor consumers know and love.
“As a brand that’s committed to spreading the goodness of the sea, we wanted to bring that
comforting, southern-inspired flavor to the seafood space,” said Chris Hussey, Gorton’s Seafood VP
of Marketing. “With consumers’ desire to incorporate more seafood into their diet and find dependable
mealtime solutions, our Southern Style Shrimp is the ideal product to meet their needs and spice up
their freezer staples.”
Gorton’s new shrimp provides consumers with a tasty, satisfying protein choice that can elevate a
variety of recipes such as tacos, sandwiches, and more for a stress-free meal. Boasting a distinctive
flavor and uniquely irresistible crunch, the Southern Style Shrimp joins Gorton’s shrimp portfolio
alongside the classic Butterfly Shrimp, Beer Batter Shrimp, and Popcorn Shrimp. Since 2020, shrimp
has been the brand’s fastest growing business from a percentage standpoint, with gains in not only
distribution, but also turn velocity as consumers increasingly turn to Gorton’s to cover all of their
prepared seafood needs. The brand is excited to continue to expand this product category and offer
its loyal customers the newest innovation in frozen seafood.
About Gorton’s Seafood
Since 1849, Gorton’s mission has been to help people everywhere enjoy the goodness of great
seafood. Headquartered in Gloucester, Massachusetts, Gorton’s is one of America’s oldest
continuously operating companies, and continues to be the innovative leader in the seafood industry.
Gorton’s full line of frozen seafood products spans from Breaded and Battered Fish Sticks and
Shrimp, to Grilled Fish, and innovative product lines such as Simply Bake. Gorton’s products are
available in independent and chain grocery stores nationwide. For more information, visit